Thursday, February 9, 2012

Getting into bed with Facebook

There are over 650,000 Facebook users in Nicaragua. That's over 11% of the total population. There are 51% men and 49% women. Facebook Nicaragua is growing very rapidly but is still 1% behind South Korea. Facebook grew in Nicaragua by over 100,000 users in the last 6 months to give you an idea of how rapidly they are expanding. The social media scene is becoming a fabulous tool for them. Businesses that are starting there now are starting with social media tied into them. This is a huge step for small business. This will allow them to have the most exposure at an early time in their business cycle. Much earlier than most established companies. This gives the small businesses a leg up on their competition and also exposes them to more people quicker. This allows them to save money on advertising and navigate to profitability much quicker than the competition. The more the people of Nicaragua use Facebook as advertising for their business, the more exposure they can capture. They are saving a substantial amounts of money on advertising. They are achieving the same type of success by using less time and money on social networking sites such as Facebook.

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