Friday, January 27, 2012

Technology in Nicaragua

How can we use first world technology in Nicaragua today? Several ideas rush to mind. For example when I stayed in Greece for the summer the wait to get a land line was 2 years and you had to bribe a city official to get one. Then came the introduction of the cell phone and changed all of that. Now everyone uses a cell phone and the country is free of unsightly telephone poles everywhere that are out dated and an eye sore. The same is virtually true in Nicaragua as well. The cell phone players took out the monopoly of the land line player quickly. I wish I could tell you that the land line company learned it's lesson but I'm sure they just moved on to a monopoly on cable modems. With the introduction of different technologies into third world countries, we can look to see if this can help us project where it's going to take place and in what space. If you can position yourself in a technology area you will be able to catch piece of the movement into the flight of tech. Here in America someone comes into my business every 2 or 3 days designing websites. They offer to set me up for a small fee and they will maintain the site and do all updates for a nominal fee. The first players who took advantage of this business opportunity did great. There are still people designing sites that are doing well. Just an easy quick example. Now you can purchase the web design software for nothing and do it yourself. I remember when web designers were more important than anyone else. I remember working on Wall Street at the time and companies were paying over $10 million for their website designs. Imagine if a start up was announcing that number today? They would look mighty foolish. I understand some companies can afford to do this so please don't email me examples of companies spending that kind of money. ETYS or better known as E-TOYS did the same thing and they are now gone as well. The list is endless with the dot com busts. The examples are everywhere. We seem to be learning a little quicker now when it comes to technology. We no longer just throw money at it blindly.
We read somewhere everyday that only x percentage of people are on the Internet. Just wait until the rest are? Really? Im sure it will get a boost but to what extent? 70% of the worlds population earns less than $2 a day. When they sign onto Google at night what are they buying? Nothing is my guess. I'm not saying that positioning for future sales is a bad thing only that hoping to gain sales from people who aren't buying is foolish. Your better off finding your little niche. Where are the niches in Nicaragua? Everywhere! Back to my first post on buying milk. The following pic is of a monk in India.
He's not in Nicaragua but you get the idea. Comments are welcomed. Thank you Buck!
(Photo: Source: Der Spiegel)

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